Customer Acquisition Systems for Small B2B
We build the systems behind customer acquisition.
Key Twenty helps small B2B businesses connect their marketing, website, CRM, follow-up, and sales process into one clear customer acquisition system.
You don't necessarily need more marketing. You need your marketing to work together.
Most businesses are already running ads, generating referrals, creating content, sending emails, networking, doing outbound, or investing in SEO. The problem isn't the effort. The problem is what happens after someone shows interest.
Disconnected
Ads don't connect to the CRM. Inquiries go to an inbox. Leads live in spreadsheets. Follow-up is inconsistent. Prospects disappear. Nobody can see what happens between marketing and sales.
Connected
Every stage connects to the next. Prospects are captured, organized, nurtured, qualified, and handed off to sales with context. The whole process is measurable and repeatable.
Seven stages. One connected system.
Key Twenty connects marketing channels, websites, tracking, CRM, follow-up, nurturing, and sales processes into a clear, repeatable system built around how your business actually acquires customers.
ATTRACT
Reach the businesses and decision-makers that fit your ideal customer profile.
ATTRACT
Reach the businesses and decision-makers that fit your ideal customer profile.
CAPTURE
Create clear ways for interested prospects to identify themselves and take the next step.
ORGANIZE
Centralize prospect information, activity, sources, and history in an effective CRM.
NURTURE
Stay in front of potential customers who are interested but not ready to buy today.
QUALIFY
Establish criteria and processes for identifying when a prospect should move toward sales.
HAND OFF
Move appropriate prospects from marketing into your sales process with useful context.
MEASURE
Connect marketing activity, prospect behavior, and sales outcomes to improve the process.
Tools don't build a system.
Google Ads, LinkedIn, SEO, email, HubSpot, analytics, landing pages, and automation are tools. Key Twenty determines which tools you actually need and connects them around your customer acquisition process. You're not buying tools. You're investing in a system that makes them work together.
These are tools, not a system
Customer Acquisition System
Key Twenty determines which tools are appropriate for your business and connects them into a functioning system built around how you actually acquire customers.
Built for small B2B businesses.
Key Twenty is designed for businesses where acquiring a customer usually requires a conversation, consultation, estimate, proposal, demo, or sales meeting. If that sounds like your business, these may sound familiar too.
We're doing marketing, but we're not sure what's working.
Our leads are scattered everywhere.
We have a CRM, but nobody really uses it.
Everything goes into someone's inbox.
Our marketing and sales processes aren't connected.
We don't consistently follow up with people.
We can't clearly see what happens between marketing and sales.
We need a better system, not a full internal marketing department.
Two phases. Build, then operate and improve.
First, Key Twenty evaluates your existing customer acquisition process and builds the infrastructure to connect it. Then, once the system exists, we operate and optimize the components that keep it running.
Phase 1
Build
Evaluate the existing customer acquisition process and build the infrastructure needed to connect it.
Phase 2
Operate & Improve
After the system exists, Key Twenty continues operating and optimizing the components required to support customer acquisition.
These are not standalone services. They are tools used to operate and improve the Customer Acquisition System.
Built from real growth experience.
We didn't invent this framework yesterday. It comes from years of working across every piece of customer acquisition. Here are a few examples of the problems we've solved.
Establishing Market Position Through Authority and Trust
Problem
An information security firm needed to establish credibility in a crowded marketplace and compete both locally and regionally. They had no big brand footprint to lean on, just expertise and the right strategy.
What We Built
- Developed a thought leadership and certification strategy to establish the founders as security experts
- Positioned the company as a trusted regional and local security leader
- Built a content and speaking strategy that generated industry visibility
Turning Reporting Into a Retention and Growth Engine
Problem
A mid-size agency was losing clients over reporting, not performance. Reports were generic, slow (up to 3 weeks), and impossible to act on.
What We Built
- Replaced one-size-fits-all templates with dashboards built around each client's actual goals
- Rebuilt the data pipeline to cut report turnaround from 3 weeks to 4 days
- Worked with account teams to separate actionable metrics from vanity data
Research-Led Go-to-Market Strategy Before Launch
Problem
This health tech company needed to accomplish two things before launch: secure investment and build a credible go-to-market strategy. Neither was possible without a clear, validated picture of who their users actually were.
What We Built
- Conducted deep market research across psychographics, demographics, and geographics to model application adoption
- Built advanced audience personas to anchor all marketing collateral and investor materials
- Used research findings to support and secure investment
"I've spent my career figuring out how marketing actually turns into business."
Anthony has spent his career across the entire customer acquisition ecosystem: strategy, paid acquisition, CRM, analytics, conversion optimization, SEO, sales enablement, marketing automation, customer research, and growth.
That breadth is the point. Customer acquisition systems require all of those pieces to work together. Most marketers specialize in one. Key Twenty exists to connect them.
Experience across
"Marketing tools are not a customer acquisition system. The system is what makes those tools work together."
Your marketing should work as a system.
Let's look at how your business currently attracts, captures, manages, and follows up with potential customers and identify where the system is breaking down.
Let's look at your customer acquisition system.
Tell us how your business currently generates new business, what happens when someone shows interest, and where you think opportunities may be falling through the cracks.
Email Directly
anthony@keytwenty.com"Small business owners don’t care about digital marketing. Digital marketers care about digital marketing. Owners care about results. My job is to build the system that connects the two."
Key Twenty